To Share or Not to Share: The Fine Art of Social Negotiations

By Mary Tanner Wilson
August 29, 2011 • 0 comment(s)
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Many of you have the joy of driving to work every day with a smile on your face because you know - without a doubt - that you're walking into an innovative, modern, open minded office environment. And for the rest of you - well, you're just trying to get through the day. But - it doesn't have to be that way.

If you're in the process of persuading your boss (and her boss) or possibly even a client to jump on the social media bandwagon, the social media experts over at Mashable helped us out with a few tips and some pretty strong case study examples you can use in the boardroom.

For those of you who have gone up against some solid arguments against using social media, you can probably rattle off the key rebuttles in your sleep. Concerns about low ROI, possible customer backlash (remember when Gap changed their logo?) or maybe they just don't get it.

Here are a few, quick points of reference to remember:

  • YouTube:  Advertise for free (Allstate)
  • Podcasts:  Educate consumers and build brand loyalty (Wine Library)
  • Blogs:       Show off your merchandise (Zappos) or avert a crisis (Johnson & Johnson).
  • Twitter:     Be like Comcast's Twitter Man and tweet strategically.
  • Facebook:  Build brand loyalty (Skittles).
  • LinkedIn:   Recruit skilled employees (Booz Allen).

Take a look at the full list of social media case studies and links to associated articles on Mashable.

Jason Falls and Eric Deckers have their fair share to say about why companies may not be so keen on social media, but their new book gives you some excellent arguments to use at the office tomorrow.

To name just a few...

  1. Social media isn't going away.
  2. It's gained widespread acceptance faster than any other medium.
  3. Social media is inexpensive.
  4. We can measure social media marketing.

So the next time you hear the words "social media" and "fad" in the same sentence, you'll be ready to fight back with some pretty convincing examples.

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